- Target bright kids.
 - Help them to discover their leadership potential.
 - Teach the teachers – create a chain of learning or motivation.
 - Target the hardworking with limited means.
 - Open someone’s eyes to their own potential – via exposure to role models, new ideas, experiences.
 - Create tipping points to cause the behavior to be self-perpetuating.
 
Some examples of focus activities:
- Scholarships
 - Special learning opportunities, leading to higher ambitions
 - Broadening travel experiences
 - Tools for excellent teachers to inspire students